Positioning in Google results, searches for the brand name in the search engine, among others. Explore different types of data To explore Business Email List the full potential of Data Marketing, it is necessary to use the different types of data that can be collected. First of all, look at the primary and secondary data . The primaries are those that have never Business Email List been collected, your company is the one that goes to consumers, or other sources, to find out who they are and what they think. This data is valuable to better understand your audience Business Email List and answer specific questions about your search. Generally, they are collected through: interviews ; questionnaires; feedback ; focus groups ; ethnography or netnography; web analytics toolcodes ; heat maps .
On the other hand, secondary data has already been collected by other companies, organizations or researchers. They can reveal Business Email List general characteristics of the public or major market trends , for example. They may Business Email List be available at: newspaper and magazine reports; reports from research institutes; government publications; professional Business Email List association studies; academic works. In addition, it explores quantitative and qualitative data. Quantitative marketing studies , usually conducted with questionnaires, can cover a Business Email List larger population and reveal patterns of behavior , but they do not provide deep answers.
On the other hand, qualitative data is obtained with fewer people and does not correspond to the general behavior of the population. But they bring Business Email List a depth of data that helps to better understand the behavior and motivations of the studied public. Use data collection and analysis tools Data Marketing is not done without Business Email List the help of tools. They are the ones that consolidate the data and transform it into intelligible graphs and reports, which can be used to generate insights and strategic information. For this reason, Data Marketing also requires planning for the acquisition of tools and software that serve as support Business Email List for data analysis. Later, you will learn about some of the main tools that can help you.